Head of etf brand & channel marketing

08 March England - Greater London, London Perm

The marketing department is a core strategic partner within the ETF, Indexing & Smart Beta business line, reporting directly to the head of the business line.
Marketing is responsible for developing, delivering and measuring the marketing strategy plan for the business line as well as playing a central role in achieving its sales objectives
The Channel Marketing team is in charge of defining and implementing local marketing roadmap for the business line and amplifying our brand to key audiences in order to help the business achieve its commercial objectives.
Overall Purpose and Main Accountabilities:
As the UK ETF Channel Marketing Manager, your primary role will be to lead and execute Amundi ETF’s marketing strategy in the region with a primary focus on the UK market.
The role will also entail coverage of the Nordics region.
This includes:
Working in close partnership with the local Head of ETF Sales to define the marketing roadmap with a focus on the Distribution & Wealth segment.
Demonstrating an understanding of local markets, the investor base and sales teams’ needs
Shaping a strategy that supports key local business goals and that is aligned to the firm’s wider marketing  priorities.
Driving brand visibility actions with the goal to elevate Amundi ETF’s brand visibility and awareness
Building 360 roadmaps across the entire marketing spectrum including all marketing channels: advertising, media buying, content, digital, events etc.
Working closely with Amundi ETF’s global marketing teams to influence editorial agenda and campaigns and shape local media and advertising strategy.
Strategizing and executing on local proprietary events, partnerships and sponsorships.
Developing, localising, and maintaining marketing materials and ensuring they are compliant with local regulation requirements
Developing and executing client emailing campaigns and maintaining local client database
Contributing to building online client experiences to drive leads to sales, ensuring quality of the content published in the website and customisation to local needs

Bachelor degree/BSc Degree or equivalent.

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